Chapter 61 
In fact, when Josh Hunter called Diana Swift, a cousin of Diana who owned a film company had already asked an acquaintance to help ban the trending hashtag within two hours.
The staff of "The Designer" had been paying attention to the real-time public discussion. They were quite pleased to see that the real conversion rate was soaring, but suddenly the hashtag was blocked.
The staff of the program team was clueless and immediately contacted the marketing company they were in cooperation with.
The marketing company replied, "It's not clear yet. We are also calling our guys but have not got a clear answer yet. We will notify you immediately if there is any news."
The young lady from the marketing company had a sweet voice and was impressively polite, gentle, and kind.
The staff member who made the call was a hothead. He was coaxed and fooled into saying "Sure, that's fine." 
When the call was over, the producer asked, "What did they say?"
The employee paused and realized that the young lady just talked a lot without saying anything. The reason why the hashtag was banned remained unknown. They didn't know when there would be a clear answer, either.
The producer was already stepping back and forth in the office in a daze. At this moment he couldn't help but scold: "Are you an idiot? Call again now!"
The employee shrugged and felt a little guilty, but when he called again, the call was expectedly unanswered.
Several people in charge of the show couldn't figure out what was going on. Trending hashtags could be created or banned, and posts could be submitted or deleted. Most of the time, it was just a matter of money. However, who would squander money to go against them? They had a vigorous discussion but could not reach a conclusion.
In the end, someone murmured, "Could it be that the designer blocked it by herself?"
Someone immediately retorted, "It can't be. She is just a designer who even hasn't had any works before. If she is unhappy about the broadcast content, she will definitely contact the show's staff first."
Someone else echoed, "She has been introduced by Page Mill, but Page Mill did it to decouple herself from Scott Rice, so she didn't bother to ask after the introduction. I don't think the designer banned the hashtag topic herself, either."
Anyway, they couldn't figure out the situation. The producer asked the staff members to contact Diana Swift while he contacted Page Mill.
Page Mill was a smart girl. After she became popular, she was determined to become a capable actress and focused on her works. She had been filming obliviously for a few months and seldom surfed the Internet in the deep forest at the high mountains. Before the producer called, she did not know about the incident.
Moreover, she didn't know Diana Swift well. After telling the producer what she knew, she was afraid that the incident would affect her, so she quickly sent a message to Diana Swift to apologize.
She knew that there was a problem the moment she answered the phone. She could tell that the producer didn't tell the whole truth. If something went wrong, the show's staff must be the one to blame.
Regardless of what actually happened, she introduced Diana Swift to the show, so it's definitely right to apologize to her first.
After apologizing, Page Mill contacted Bonnie Smith and wanted to get some clues from him.
Bonnie Smith had been nice to Page Mill before since she was a rising star. But when he answered her phone tonight, there was perceptible indifference in his tone. 
Page Mill didn't want to be annoying, so she made her intentions clear from the beginning.
However, Bonnie Smith didn't answer directly. She just casually said: "It's already happened. What's the point of talking about it now... Oh, dear, I've heard that you will be filming in O City for more than two months, right? We've planned before to feature you as the single cover model of the issue that will be published after the New Year. But the agency has estimated that it would not fit your schedule. Let's make another appointment after you finish your shooting."
Page Mill gasped and before she could say anything, Bonnie Smith ended the conversation: "It's getting late, dear. You've had a long day. Get a rest. I've also got some work to do. Talk to you later."
It was obvious that they took the anger out on her and if Page Mill still didn't get it, then her experience in the entertainment industry could be said to be worthless.
She felt a bit worried. She just wanted to do a favor and she never thought that such a show would cause so much trouble.
After all, it was her who introduced Diana Swift to the show. If she could not handle it carefully, she would probably offend both parties. While she got in touch with the producer, she asked her assistant to sort out the ins and outs of the matter to see if there were any opportunities for her to make up for it.
-
In fact, the whole incident was not complicated and marketing people could understand it at a glance: the show's staff probably cooperated with Sarah Reed and disparaged Diana Swift, an ordinary person to generate hype on social media.
Before the program was broadcast, the staff of "The Designer"  prepared a lot of press releases to build hype on major online forums.
When everyone was attracted to watch the show, the second round of news releases was launched to provide an in-depth analysis of the latest episode from different perspectives.
There were actually some highlights in the aired episode. Diana Swift disdained Sarah Reed a lot and the two quarreled constantly. The tension between them was not hidden, but visible. There were even pictures of Sarah Reed crying and complaining to the camera.
During the launch of the new press releases, there were constant quarrels between non-fans and fans, and the discussion got kind of heated.
At this moment, Sarah Reed suddenly made a post only with the smiley face emoji on Weibo and then deleted it within seconds.
After all, Sarah Reed was the vocalist of some renown in the lesser-known band, a female idol with nearly 10 million followers on Weibo. Although her fan base could not be compared with the ones of the most popular celebrities, her fans were fanatically loyal and devoted. They started fights as the idol instructed and blindly praised her when she posted a picture or did something trivial.
Her Weibo post with obvious implications triggered a more intense public debate.
In addition, some Weibo posts which she had made during the shooting of the show were quoted again by someone deliberately. Piece together all the information and then it seemed that she was deeply wronged. 
What was more, the show's staff also arranged for someone to refer to some Weibo posts made by the staff members of the show promptly. Almost all of them complained about Diana Swift while extending sympathy to Sarah Reed.
In an instance, Sarah's fans became madly protective of her. Even those who first thought it was just media hype made by the show's staff and didn't care about the debate also joined the fight. They were so indignant that they began to defend their beloved idol with a strong belief that "whoever bullies my Sarah will die" and "I can be wronged but our Sarah must not be wronged." 
[I have never seen someone with such a bad attitude on the show! Is the staff blind? How can they invite her!]
[Poor Sarah Reed! She is so good-tempered that she can be bullied like this by an ordinary person.]
[OMG, what kind of designer Diana Swift is! She has absolutely no class!]
[Ahhhhhhhhhhhh! I am bursting with anger! My poor sweetie! ! ! ]
Although Sarah's fans were all concerned, there were also many fans on the major online forums who idolized Sarah's bandmates or her rival stars and hated Sarah Reed. Not everyone bought the story told by the paid internet trolls and Sarah's fans. 
Many fans who idolized other stars and were familiar with fandom thought that the video was probably edited maliciously to go against Diana Swift.
First of all, being an ordinary person, she couldn't diss Sarah Reed for no reason. Why didn't she diss Ivan Churchill and Dean Mill?
Secondly, the broadcast clip showed that Diana Swift was extremely impatient with Sarah Reed while Sarah Reed was willing to be a punching bag and endured everything with patience, which was so strange and impossible.
An anti-fan who resented Sarah Reed finished watching the show at a faster playback speed and then directly posted a gif of Sarah Reed rolling her eyes and being stuck up at an earlier time, and sneered:
[What a joke! How dare Sarah Reed take part in a show and develop a public persona as an innocent punching bag! Does she think everyone has lost their memory? Take a look at the gif to learn her overwhelming arrogance. By the way, I feel sorry for the designer. She is really gorgeous. If there is a need to fund her solo debut, I can spend a little money to support her.]
[Uh, I am finally clear-headed when I see this picture.]
[Is it really fun for anti-fans to use an old picture to smear her?]
[It was your beloved idol who rolled her eyes and acted cocky. Nobody smears her!]
[It is the designer who has a bad attitude and bullies others in the show. No one forced her to give the freeze. What a laugh to use malicious editing as an excuse when something goes wrong!]
[That's right. The staff members of the show are all complaining. Why are they complaining if the designer is totally decent?]
[Don't pick a stand now. Wait for the plot twist. ]
...
The online fight could be said to be a war without gunpowder smoke. When the fight escalated till the end of the broadcast of the latest episode, there were mainly three opinion-based groups: 
Some of Sarah Reed's fans were responsible for posting to insult Diana Swift while others were responsible for controlling the comments on online forums like Weibo and Baidu to manipulate the public opinion to Sarah's advantage.
Non-fans on Weibo basically just checked the trending hashtags and read the press releases. Most of them felt sorry for Sarah Reed and criticized Diana Swift while only a few called on the netizens to stop cyberbullying when they saw Sarah Reed's fans slamming an ordinary person. 
There were many gossipmongers and members of fandoms on the forums. They hadn't decided yet which side to be with based on the content of the show. And their analysis and interpretation of the clips from the show were more varied. Some people even got off the point and thought that Diana Swift was cool and beautiful when she was dissing Sarah Reed.
At the same time, there were some sporadic reports of Diana Swift's private life. Some people said that she was born into a rich family which engaged in a real estate business. Some people said that she was a rich beauty and took part in the show only for fun and to meet her idols.
These revelations looked dazzling and fascinating to non-fans, but they were very annoying in the eyes of Sarah Reed fans.
[Our Sarah has worked hard all the way to get to where she is today. What makes a rich beauty the exception? Even a rich beauty has no right to give our Sarah the freeze on the show?!]
People's feelings of anger were easy to be stirred at midnight. Micro-influencers in Sarah's fan base appealed passionately in their chatting groups, saying that they, Sarah's fans should never let her be wronged and they must protect their favorite girl. Even some teenage girls were incited to stay up late to defend their idol and use their cell phones and computers to make Diana Swift's Weibo posts flooded with hate comments although they hadn't finished their homework and taken a shower.
This result was actually within the expectation of the staff of the show.
But they felt uneasy for no reason.
They contacted Diana Swift in private, but Diana Swift never responded.
Because the feud between Diana Swift and Sarah Reed went fierce, fans of Dean Mill and Ivan Churchill were also concerned about whether their beloved idols were bullied by Diana Swift during the shooting. Unexpectedly, both of them responded one after the other.
Dean Mill: [I had a good time with Diana and learned a lot from her, thanks.]
Ivan Churchill: [I'm going to move to a new house recently, and I've invited a great designer to help with the design. @Diana Swift]
Even Scott Rice from another group gave kudos to these two Weibo posts.
There were four people in the group. Two of them, namely Diana and Sarah, were fighting each other while the other two members completely supported one side. Besides, another popular young male idol also stood up for Diana. In light of these, things mostly got straight. 
[Take the hint of a plot twist.]
[Damn the show's staff for malicious editing!]
[Even Dean Mill posted on Weibo to support Diana Swift. It is definitely not Diana Swift's problem. Such young stars with huge followings as Dean Mill are very careful of what they say on social media.]
The statements of these three not only guided the public opinion in a different direction but also grabbed the attention of the show's staff.
As netizens said, the more popular the stars in the entertainment industry were, the more cautious they would be in their words and deeds. Any honest mistake may bring about unpredictable consequences as the butterfly effect suggested.
The block of the trending hashtag had already puzzled the show's staff. Several young idols side with Diana convinced them that Diana Swift was not a vulnerable and innocent girl whom they thought they could use unfairly to their advantage as they pleased.
In the middle of the night, the staff finally got a clear answer, and it was really overwhelming. They quickly notified Sarah Reed's team which was then still fanning the flames and sending new press releases to the outsourced marketing company. Suddenly they received a call from the show's staff, and there was only one thought left in their minds: They are done. They've annoyed someone that they can't afford to offend.
Diana Swift was the daughter of Swift Group and the wife of the president of Lux Hotel Group, which sponsored the show.
Sarah Reed's team communicated with the show's staff overnight to adjust the marketing strategy and the department of public relations also worked overtime to come up with a feasible plan. At the moment, Sarah Reed only wished her fans would keep their mouths shut.